It has become much easier to find a massage.Ģ. Massage is more available: There are now more than 300,000 licensed, practicing massage therapists in the US and they’re working everywhere–from chiropractic offices, to spas, on cruise ships, in massage chain stores, at sporting events, in gyms, and at stand-alone clinics. The number of men reporting that they received at least one professional massage is growing 20% year-over-year (AMTA study). More men than ever are understanding and taking advantage of the benefits of massage. Massage therapy is now a mainstream, fast-growing, $10 billion industry. There was a time when a relaxing, therapeutic massage was only available in a spa and the massage experience targeted only women.
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